New Business

Inconvenient for Small Businesses 

Small businesses struggle to find the right platform to promote themselves without having a huge budget

With pandemic we have seen impeccable growth in the number of small businesses. in 2022 itself there were 17 million new business opened up. Etsy has grown to be a billion dollar company as people are enlisting to sell their products on Etsy at a rapid rate. Amazon has grown 250% in value under pandemic since people prefer to buy and sell online.

A lot of this small businesses struggle during their inception due to lack of budget and knowledge of marketing and advertising. 

Digital platforms

Inability of Digital Platforms

There is a rise of new apps, websites and other digital platforms that launches everyday but struggle to generate revenue from their platform

There are more than 3.2 million apps release in google play store alone in 2022. not including apple store or other platforms. Gaming industry is at its boom, VR, AI and other IOT areas are getting normalized in our daily lives, like connected fridge, connected cars and more

Major Players

Monopolized Industry

Advertising industry in digital space is mostly controlled by few big companies, providing limited options for people to generate revenue while charging high costs

Advertising is a trillion dollar industry which is run by a few major players making it both inconvenient and expensive for small business to get the value of their money.